Cascade Coffee

One of the largest contract roasting & packaging operations in the US

Refocusing a storied coffee manufacturing brand

As one of the largest contract roasting and packaging operations in the US, Cascade Coffee was ideally situated to dominate the market. The only problem was that lacking a clear brand strategy the brand's efforts were scattered and disjointed. With the addition of a new CEO, Cascade invested deeply into their brand. With updated strategy and messaging Cascade Coffee now has the edge they needed to truly be the category leader.