👋 I'm O'Ryan
Whether you're looking for a Fractional CMO or a strategic consultant, my focus is on helping you achieve defensible growth and build a powerful brand. Let's connect to discuss how we can solve your unique challenges and drive results for your business.
Quick Stats
A Little About Me
With over two decades of experience in marketing strategy and growth, I help businesses & startups achieve sustainable growth through brand strategy, demand generation, & content creation.
Working with globally recognized brands such as Coca-Cola, Procter & Gamble, Jaguar, & many others, my entrepreneurial mindset, data-driven insights, and creative thinking have helped me develop innovative solutions that drive revenue growth & create memorable brand experiences.
My expertise includes leading cross-functional teams, brand storytelling, and creative strategy.
My Personal Values
& Team Expectations
I believe in embracing a healthy work-life balance, ensuring that the family, friends, and personal well-being always come before work.
I value trust and autonomy within the team, understanding that my team can manage their responsibilities and commitments without micro-management.
I'm always willing to invest time to support my team, regardless of title, making their lives easier and fostering collaboration.
I strive for transparent goals, priorities, and expectations to create an environment of alignment and purpose.
I deliver direct and timely feedback with genuine care, helping my teammates grow and improve while maintaining their well-being.
I see my teammates as complete individuals, not just workers, and work to create an environment anchored in respect, compassion, and empathy.
I actively promote and prioritize diversity, equity, and inclusion, and have zero tolerance for any form of intolerance in my team culture.
My Experience
Growth-oriented marketing leader with over 20+ years of experience in driving business expansion and revenue within the B2C & B2B startup & technology sectors.
Fractional CMO & Strategy Director
Founded & scaled a successful marketing agency, achieving over $2.1M in revenue, with a focus on B2B brand strategy, demand generation, & revenue R&D.
Built & led marketing teams for over 18 partner companies as a Fractional CMO, crafting & implementing GTM & growth strategies that enhanced customer acquisition, engagement, & retention.
Spearheaded the development & execution of data-driven growth marketing strategies, including Go-To-Market, Market Expansion, Demand Generation, Founder-Led Growth, & Strategic Advisory successfully influencing over $251 million in net new revenue for
over 50 clients.
Marketing Product Team Lead
Led the strategy & design of a cutting-edge mar-tech platform, securing prestigious marketing campaigns for hundreds of Fortune 500 companies.
Implemented a creative campaign ideation process that secured 200+ RFP wins for breakthrough marketing campaigns with Fortune 500 brands including Coca-Cola, Facebook, and Snickers & three Super Bowl campaigns.
Managed a 18-member cross-functional team (product, engineering, sales, marketing) & campaign budgets of over $40M.
Head of Marketing & Product
Established Gratafy as an innovation lab for Fortune 500 brands, leading pitches and winning campaigns for 100+ companies including Coca-Cola, Facebook, & Snickers.
Fostered a team culture of innovation, collaboration, & excellence, leading to numerous industry accolades & client successes.
Drove acquisition of Gratafy by Inmar based on success of breakthrough campaigns & strength of creative team.
Digital Marketing Manager
Hired to build digital marketing capabilities as the company transitioned from 100% print catalogs to ecommerce.
Launched & optimized new website, taking online sales from less than 10% to over 80% of total orders within 18 months.
Launched integrated digital marketing campaigns across social, SEM, email, & affiliates that drove online sales, 40% being from brand new customers.
Senior Marketing Manager
Led a fully remote marketing team of designers, copywriters, and campaign managers, delivering memorable digital, print, theater, & web experiences for film & entertainment companies.
Streamlined workflows & communication processes by implementing SOPs, ensuring the successful completion of projects within tight deadlines & budgets.
Implemented creative solutions that drove user engagement & brand recognition for clients across the entertainment industry, utilizing market research, & process engineering techniques.
Read My Thoughts on Strategy
Below you'll find a selection of guides, notes, and thoughts on various strategy, entrepreneurship, and many other business related topics.