Why Your Unique Angle Shouldn't be Overlooked: The Key to Thriving in Business

As a business owner or entrepreneur, you understand the importance of standing out in a crowded market. In order to succeed, you need to have a clear and distinct brand angle that sets you apart from your competitors and establishes your legitimacy in the market. Your brand angle is your unique selling proposition (USP) – it's what makes you special and different from everyone else. In this article, we will explore what a brand angle is, why it's essential to your business, and how to build a strong brand angle that will help your business thrive.

What is a brand angle?

A brand angle is a combination of your business's core strengths, pricing strategy, messaging, origin story, and overall uniqueness. It's the key differentiator that sets your business apart from your competitors and gives you a competitive edge in the market. Your brand angle should be the foundation of your marketing strategy, guiding all of your marketing efforts and helping you to clearly communicate your value proposition to your target audience.

Why is a brand angle so important?

Your brand angle is the cornerstone of your business and is essential for your business to succeed. Without a strong brand angle, you will struggle to establish yourself in the market and differentiate yourself from your competitors. A weak brand angle can also lead to confusion among your target audience, making it difficult for them to understand what sets you apart from your competitors.

In addition, a strong brand angle is critical for attracting and retaining customers. Your brand angle helps you to build a loyal customer base that trusts and values your brand. This, in turn, helps to increase customer loyalty and drive repeat business.

How to build a strong brand angle

Building a strong brand angle requires a combination of strategy and creativity. Here are five key elements to consider when building your brand angle:

1. Core strength: Your core strength is the foundation of your brand angle. It's what makes your business unique and valuable to your target audience. When building your brand angle, you should focus on highlighting your core strengths, such as the key features and benefits of your product or service.
2. Pricing: Your pricing strategy is an important part of your brand angle. You need to ensure that your pricing is competitive and reflective of the value that you bring to the market. Consider how your pricing strategy compares to your competitors, and what makes your pricing unique and appealing to your target audience.
3. Messaging: Your messaging should be clear, distinct, and memorable. Your messaging should effectively communicate your brand's value proposition to your target audience. Ensure that your messaging is consistent across all of your marketing channels, and that it accurately reflects the essence of your brand.
4. Story: Your origin story or narrative is an important part of your brand angle. A unique and compelling story can help to establish an emotional connection with your target audience, and can help to make your brand more memorable. Consider the story that you want to tell about your business, and how it can be leveraged to build a strong brand angle.
5. Uniqueness: Lastly, you need to have a clear understanding of what makes your business unique. This could be a unique business idea, a new approach to solving a problem, or a new way of doing things. Whatever it is, you need to be able to articulate it in one sentence, so that your target audience can quickly understand what sets you apart from your competitors.

Having a strong and unique angle is crucial for any business to succeed in today's competitive market. By focusing on your core strength, pricing strategy, clear messaging, compelling story, and overall uniqueness, you can set your brand apart and make a compelling case for why customers should choose you over the competition. Don't underestimate the power of a well-defined angle – it can be the difference between mediocre results and exceptional growth. Make sure to put in the effort to craft and refine your brand angle so that you can reach your full potential and succeed in your market.