ð Hey Plume, let's build something together
I'd love the chance to connect and chat more about how my experience and expertise might be able to help shape Plume's marketing strategies and drive adoption and engagement of your products.
Quick Stats
A Little About Me
With over two decades of experience in marketing strategy and growth, I help businesses & startups achieve sustainable growth through brand strategy, demand generation, & content creation.
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Working with globally recognized brands such as Coca-Cola, Procter & Gamble, Jaguar, & many others, my entrepreneurial mindset, data-driven insights, and creative thinking have helped me develop innovative solutions that drive revenue growth & create memorable brand experiences.
My expertise includes leading cross-functional teams, brand storytelling, and creative strategy.
My Personal Values
& Team Expectations
I believe in embracing a healthy work-life balance, ensuring that the family, friends, and personal well-being of my team always come before work.
I value trust and autonomy within the team, understanding that my team can manage their responsibilities and commitments without micro-management.
I'm always willing to invest time to support my team, regardless of title, making their lives easier and fostering collaboration.
I strive for transparent goals, priorities, and expectations to create an environment of alignment and purpose.
I deliver direct and timely feedback with genuine care, helping my teammates grow and improve while maintaining their well-being.
I see my teammates as complete individuals, not just workers, and work to create an environment anchored in respect, compassion, and empathy.
I actively promote and prioritize diversity, equity, and inclusion, and have zero tolerance for any form of intolerance in my team culture.
My Experience
Growth-oriented marketing leader with over 20+ years of experience in driving business expansion and revenue within the B2C & B2B startup & technology sectors.
Fractional CMO & Strategy Director
Founded & scaled a successful marketing agency, achieving over $2.1M in revenue, with a focus on B2B brand strategy, demand generation, & revenue R&D.
Built & led marketing teams for over 18 partner companies as a Fractional CMO, crafting & implementing GTM & growth strategies that enhanced customer acquisition, engagement, & retention.
Spearheaded the development & execution of data-driven growth marketing strategies, including Go-To-Market, Market Expansion, Demand Generation, Founder-Led Growth, & Strategic Advisory successfully influencing over $251 million in net new revenue for
over 50 clients.
Director of Product Strategy & Growth Marketing
Led the strategy & design of a cutting-edge mar-tech platform, securing prestigious marketing campaigns for hundreds of Fortune 500 companies.
Implemented a creative campaign ideation process that secured 200+ RFP wins for breakthrough marketing campaigns with Fortune 500 brands including Coca-Cola, Facebook, and Snickers & three Super Bowl campaigns.
Managed a 18-member cross-functional team (product, engineering, sales, marketing) & campaign budgets of over $40M.
Head of Marketing & Product
Established Gratafy as an innovation lab for Fortune 500 brands, leading pitches and winning campaigns for 100+ companies including Coca-Cola, Facebook, & Snickers.
Fostered a team culture of innovation, collaboration, & excellence, leading to numerous industry accolades & client successes.
Drove acquisition of Gratafy by Inmar based on success of breakthrough campaigns & strength of creative team.
Digital Marketing Manager
Hired to build digital marketing capabilities as the company transitioned from 100% print catalogs to ecommerce.
Launched & optimized new website, taking online sales from less than 10% to over 80% of total orders within 18 months.
Launched integrated digital marketing campaigns across social, SEM, email, & affiliates that drove online sales, 40% being from brand new customers.
Senior Marketing Manager
Led a fully remote marketing team of designers, copywriters, and campaign managers, delivering memorable digital, print, theater, & web experiences for film & entertainment companies.
Streamlined workflows & communication processes by implementing SOPs, ensuring the successful completion of projects within tight deadlines & budgets.
Implemented creative solutions that drove user engagement & brand recognition for clients across the entertainment industry, utilizing market research, & process engineering techniques.
Latest Notes on Growth Strategy
Below you'll find a selection of guides, notes, and thoughts on various strategy, entrepreneurship, and many other business related topics.